The New Raisebore Identity

RaiseBore Australia introduced its new branding, logo and identity on the 1st of January, 2011 symbolising the dawn of a new era and realisation of its true global focus.

The new identity utilised symbols in order to graphically portray the transition of the firm and this is achieved by:

• The movement to the single all-encompassing word, “RaiseBore” with bold typeface representing the strength and longetivity of the firm. This also removes all physical borders of the business, and shows the global nature of the company
• The “Raisebore Safety-Blue” colour palette background represents the importance of safety in all aspects of the RaiseBore work life. This is a continuation of the “Raisebore Safety-Blue” circle which represented the all encompassing safety aspect in our previous logo.
• The unique lettering on the “i” representing the drill string, reamer and cutter crater in a simple, but ingenious design; which is highly symbolic of the Raisebore design and process
• The cutter pattern to be identifiable with Raisebore globally
• The complete design is highly symbolic as it is crisp, dynamic and efficient
• The lower case of the lettering represents the equal footing of our team and allows for the name of Raisebore to become a logo in it’s own right

The future for Raisebore looks brighter than ever, and we trust that we receive your support and partner with us to join in our shared vision.